Your new financial wellness benefit is ready

OfColor is a black-owned financial wellness platform that is available to all – but unapologetically centered around employees of color.

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Traditional financial tools ignore the minority money experience. Ours is all about it.

The financial systems in America were not built for people of color, and successful navigation takes knowledge. OfColor delivers actionable, personalized strategies with technology, content, coaching, and community focused on growth.


Unlimited access to personalized one-on-one financial coaching

There’s no hidden agenda or sales pitch – we’re here to help you break the cycle of financial insecurity and build wealth on your terms. Our coaches understand the challenges of creating wealth in America as a person of color because they’ve lived it

We identify your unique money story and values

We work to understand your relationship with money as well as what is important to you. No more money conversations that are laden with shame and finger-wagging.

Receive a personalized plan and methods to move forward

Our coaches will create a plan that will help you hit your financial goals and fit your lifestyle.

Our Features

Beyond coaching, gain access to the full suite of OfColor features

Our full platform was created to support you every step of the way of your money journey.



Culturally relevant content that answers questions no one else is asking. Our videos and articles provide practical, actionable guidance that can help you achieve the wealth you deserve.



Our behavioral financial tech tools are proven to help communities of color reduce debt, increase savings, and build the financial legacies that will eventually close the racial wealth gap.



A diverse community of motivated leaders focused on supporting people of color through their financial journey but sharing knowledge and experiences

Our Promise

Trust & believe

The consistent financial exploitation of people of color is real. We don’t sell data and we do not profit from recommendations or referrals. Our goal is to serve employees of color. Period.

We have banking-level encryption on our budgeting tools

Our coaches are in-house and do not profit from any tool they recommend

No one has access to your data except for you – not the OfColor team or your employer.


Download OfColor

Access OfColor right from your phone.

For iPhone
Requires iOS 13.0 or later
Scan here
For Android


Check out some of our most asked questions here.

Do I have to pay for this?

No, this benefit is paid for by your employer and is free to use.

I don’t identify as a person of color, can I use OfColor?

Absolutely, anyone can use the OfColor platform.

How do I access OfColor?

You can create an account here or find us on the app store – OfColor

What is financial wellness?

Financial wellness is about achieving financial stability, developing a healthy relationship with money and building a financial legacy that aligns with your goals.