Traditional financial tools ignore the minority money experience. Ours is all about it.
The financial systems in America were not built for people of color, and successful navigation takes knowledge. OfColor delivers actionable, personalized strategies with technology, content, coaching, and community focused on growth.
Unlimited access to personalized one-on-one financial coaching
There’s no hidden agenda or sales pitch – we’re here to help you break the cycle of financial insecurity and build wealth on your terms. Our coaches understand the challenges of creating wealth in America as a person of color because they’ve lived it
We work to understand your relationship with money as well as what is important to you. No more money conversations that are laden with shame and finger-wagging.
Our coaches will create a plan that will help you hit your financial goals and fit your lifestyle.
Beyond coaching, gain access to the full suite of OfColor features
Our full platform was created to support you every step of the way of your money journey.
Library
Culturally relevant content that answers questions no one else is asking. Our videos and articles provide practical, actionable guidance that can help you achieve the wealth you deserve.
Tools
Our behavioral financial tech tools are proven to help communities of color reduce debt, increase savings, and build the financial legacies that will eventually close the racial wealth gap.
Community
A diverse community of motivated leaders focused on supporting people of color through their financial journey but sharing knowledge and experiences
Trust & believe
The consistent financial exploitation of people of color is real. We don’t sell data and we do not profit from recommendations or referrals. Our goal is to serve employees of color. Period.
We have banking-level encryption on our budgeting tools
Our coaches are in-house and do not profit from any tool they recommend
No one has access to your data except for you – not the OfColor team or your employer.
Download OfColor
Access OfColor right from your phone.
FAQs
Check out some of our most asked questions here.
No, this benefit is paid for by your employer and is free to use.
Absolutely, anyone can use the OfColor platform.
You can create an account here or find us on the app store – OfColor
Financial wellness is about achieving financial stability, developing a healthy relationship with money and building a financial legacy that aligns with your goals.
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